A retail auto agency that sharpens

People • Pixels • Profits

One-size-fits-all marketing doesn’t exist in Retail Auto. Which is most important: brand, data, content, ads, or your team?

It's all connected.

Here is a little sizzle,
keep scrolling for the steak...

Congruent creates with intention.

Looking great feels great, but the feeling fades fast if style isn't connected to substance. We make strategic deployment, operational goals, and financial outcomes the stars of the show.

What we actually do

We serve progressive auto dealers nationwide through full rebrands, strategic campaigns, recruiting, advisory roles, and full agency of record relationships.

Ready for a spark?

Why don’t you take a gander at

Our Work

Tom Gill

Creating some truly entertaining content was key in spurring market share growth that placed Tom Gill in the top 5 Chevy dealers in their market.

Winner Automotive

We developed and deployed Winner’s “Where do you win?” tagline, which encapsulates the high-level feeling of satisfaction that Winner wanted each of its customers to feel.

Frank Leta

Congruent relaunched the Frank Leta brand with an emphasis on historical ties to the area and differentiated them from their competitors without seeming negative.

Sun Auto Group

Congruent overhauled Sun’s digital strategy while Sun’s then-CMO, Robin Moore, overhauled their traditional media strategy. Cost-per-vehicle-sold dropped 36% in just three months. In less than a year, Sun’s branded search grew 27%.

See All Work

Rooted in retail auto...
and it shows.

Paul J Daly, Founder / CEO

Paul J Daly has been serving the industry at all levels for the last 20 years while being mentored by and working with legendary figures in brand marketing like Gary Vaynerchuk and Simon Sinek. See full bio...

Robin Moore, President / COO / Partner

Robin Moore has a legacy of leading top independent agencies prior to various CMO roles including the creation of a transformative Dealership brand marketing model leading a group to market dominance and eventual acquisition.
See full bio...

A team who loves
working together

We also love building brands, using smart data, creating powerful content, and helping your team get more done.

Meet the rest of the team

Let's Get On A Call

How can we serve YOU best?

We’re seeing a renewed focus on strategic marketing in Automotive. Here are some of the most common situations:

Back in the saddle?
You benefited from the limited inventory of the past few years and have saved big on marketing costs. If you had the vehicle, you sold it…for full price (or more). But you see that the times are quickly changing, and you know you need to get serious about a fresh marketing strategy seriously fast. We are ready to go.
First-time focused
You’re ready to be more strategic about your marketing than ever before. You have a good customer base and a solid operation, but know there is big opportunity in your market. If you don’t connect with your market, someone else will. You are ready to take first steps but aren’t quite sure where to start. We’ll give you the map.
Requesting backup
Your internal marketing person (or team) needs help, but you don’t want to hire up. An experienced team to support your people and bring them along sounds great! We love to build others up and be a part of a team.

Don't be shy,
let's talk!

Fill out the form below or send me an email directly at paul@congruentstory.com

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Here is a little sizzle, keep scrolling for the steak...